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Discontinued Collectibles Guide





Moorcroft Pottery Collectibles

Discontinued Moorcroft

The story of Moorcroft collectibles began in 1897.That year, James Macintyre & Co, a large pottery manufacturer, in Cobridge, Stoke-on-Trent, Staffordshire, established a studio within its works. The company employed 24 year old William Moorcroft to design new collectable pieces. Not being short of ambition, young Moorcroft made sure that every piece produced to his design bore his signature or at least his initials.

This practice did not endear William to his employers, since the name of Moorcroft was becoming better known in the world of ceramic collectibles than that of Macintyre! In 1904 his designs won Moorcroft the Gold Medal at the St Louis International Exhibition his own name.

Remarkably, the company&rsqou;s patience lasted until 1913 when the inevitable happened and James Macintyre & Co and William Moorcroft parted company in quite a dramatic fashion.

William left, taking his design and production team with him, marching them across the nearby Cobridge Park to Sandbach Road, where he had a new factory set up and ready for them. That factory still stands and remains the source from which all Moorcroft collectables continue to flow to this day.

Financial backing for the new enterprise came from the already famous department store, Liberty & Co of Regent Street, London. That relationship was to become one of the most enduring in British business.

The Moorcroft business prospered and the success at St Louis was followed by more such awards as the reputation of Moorcroft and the collectables it produced spread far and wide. The greatest accolade came in 1928 when the company was appointed Potter to Her Majesty, Queen Mary.

The company survived World War II but William Moorcroft died in 1945. His elder son Walter took over and production continued. However the pre-war level of prosperity was never re-gained. In 1962 the Moorcroft family bought Liberty & Co&rsqou;s interest in the business but no real improvement in the company&rsqou;s fortunes followed. In 1984 the family sold most of their shares.

In 1993, after several significant changes in ownership of shares, the company came under the control of the Edwards family.

So it has remained and since then Moorcroft has seen its profile grow in the world-wide markets and the reputation of its collectibles has risen in terms of perceived value and quality. Many national museums including our own Victoria & Albert hold significant collections of Moorcroft ware.

The Moorcroft name has only had four designers in the 110 years of its existence, including William himself. Rachel Bishop was appointed in 1993. Just like her illustrious predecessor she was just 24 years old. Sales flourished sufficiently to justify the formation in the year of the centenary of the name in 1997, the new Moorcroft Design Studio with eight designers working under Rachel.

The bold, colourful glazes associated with Moorcroft collectables which give them their distinctive feel and design are still being made in Stoke-on-Trent, the home of English pottery, indeed still in the same factory in the district of Cobridge.

On each of the pages within this section dedicated to Moorcroft Pottery collectibles we have included links to live and current online auctions dealing in each theme. In addition, where known, we have added details of collector clubs, forums and websites. We wish you every success in tracking down the missing pieces of your discontinued Moorcroft Pottery collection and hope you will become a regular visitor to Accumulations. Remember it’s an ever-changing scene so it is always worth a return visit!

Please also check out the Moorcroft Pottery Books, Related Dealers and Useful Resources listed on this page.


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